Your website is the online storefront to your independent insurance agency. When potential clients go window shopping, you want them to stop at your agency and come in. If your website looks sloppy or outdated, you’ll give the impression that your agency is sloppy and outdated as well. Ultimately, when a client sees your website, they are gathering information to answer the question: “Can I trust them?”. If you can’t be trusted to keep a good website, why would they trust you with their business?
Show these potential clients your agency is a trustworthy partner! In order to have a website that give this impression you’ll need a few key elements.
First impressions are important. Make sure your site has a pleasing look. Stay away from large blocks of text, and avoid clutter. Also, make sure your site is built so that it can easily adjust for smartphones and tablets, and won’t take too long to load on each.
Make sure your site is organized in a logical manner and that pages are named appropriately. This includes using valuable keywords in page titles, so they can be easily searched and indexed by search engines (read more in our next post!). If a user can’t find what they’re looking for, they are likely to get frustrated and leave. By making your site easy to use, you’ll keep them around – and research shows the longer a user is on a website, the more likely they are to make a purchase or request more information.
Great websites give users exactly what they’re looking for, and none of what they’re not. You want to give potential clients access to things that make their life easier, like online quoting or claim filing. When a potential client sees these features, they’ll see you value client experience, making them more likely to bring you their business. Be careful about putting too much information in one place, however, as it can look cluttered and be overwhelming.
Strong Call to Action
No matter how great your website looks and functions, you won’t find success without giving users a clue on what to do. With a strong call to action, you bring users along in the buying or lead capturing process. A good call to action effectively uses size, shape, color, placement and wording to get the message across and compel users to take the next step.
Once you have a website that really shows off your agency, you need to make sure people can find it. In our next post, we’ll look at optimizing your site for web search and other ways to get your name out there online.
SIS knows online presence plays a big part in making your agency know, and we can help by streamlining data between your website and our innovative agency management system, Partner XE. Contact us today to find out more!