There are over 400,000 Google searches every second. In a blink, hundreds of thousands of people are searching for what they need. With so many people looking for so many different things, odds are there is someone out there seeking your agency. Are you helping them find you?
SEO: Your Answer to How to Boost Insurance Sales
Search Engine Optimization. You’ve heard the term. You know you need it. But what do you really know about it?
SEO is the flashlight you need to point users to your website and your agency. It’s the ruler by which you are measured and your ticket to much-desired pageviews. By optimizing your website’s “find-ability” using SEO, you can bring prospects to you.
See why Google cares about your insurance agency website
When searching for anything online, people want what’s real and relevant. Google rewards you for being both. Some important items to keep in mind when optimizing your agency website are:
- Make it original
Be uniquely you. Your agency has something to say, and it’s something special in your community. Tell people why. Google rewards sites that have unique content as it shows the site is managed by real people, not keyword stuffing robots. Keep original content coming. The more you update, the more you signal to Google that your site is active and relevant, causing it to climb in the ranks.
- Make it targeted
By now you should know who your customers are and what they want. This information is critical when it comes to knowing which keywords and topics to target in your website content.
What would your customer search to find you? “Insurance provider” may be in there, but chances are your prospects are being more specific in their queries. Most are likely searching using your surrounding municipality and specific qualifiers like “home owner’s insurance” or “car insurance.” Go for longer keyword phrases to hone in on your target audience.
Find out how to get to know your customers and prospect right
- Make it relevant
Once you get people to your site, you want them to stay there. The more time a user spends on your site, the better it looks to Google. The best way to keep people on your site is by making it relevant to them. If a prospect lands on your page and sees what they’re looking for, they’ll stick around. Which leads us to…
- Make it actionable
Users stay on your site when they have something to do. Make it easy for prospects to find actionable items like “request a quote” or “see our services.” Adding in widgets like a social media scroll or plug-ins like a client portal are also enticing. These items give users something to investigate to get to know more about you, making them more likely to get in touch.
See why more and more agencies are adding a client portal to their website
Still feeling lost? Check out some resources from our parent company, NuGrowth Solutions, on website development and SEO tactics. And, you can find insurance-specific advice from our blog archives at sisware.com.
Let us know what else you want to hear! Contact us at firstname.lastname@example.org or 800.747.7005, option 6 with your question, comments, and to find out more about the SIS community.
Author: Sarah Deak
Sarah Deak has been contributing to the SIS team since 2013, covering topics like agency perpetuation, workflow improvements, data security, and marketing. She has a background in small business, working with organizations to improve their online presence and client engagement. Sarah also writes for the SIS newsletters and website, and counts herself lucky to hear from our many passionate, hard-working clients for our client stories. Her favorite part about working for SIS are the dedicated, service-minded people.